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   以天为则

    北京天则书店成立于1989年,前身是天则出版社及其天则书店,现由北京天则永立书店有限责任公司、北京天则求实图书有限公司、北京天则教育研究所组成,拥有“天则”、“三维优化”、“青禾田”三个自主品牌和相应的正式注册商标。
    我们的策划、销售方向为大众读物中的文化类、文艺类、生活类和中学教辅类图书,理念是“普及教育,传承文化”。为了配合销售,我们同时采取了细致有效的宣传措施。到目前为止,与全国各省市的三十多家晚报等市民必读报纸以及新浪、搜狐等门户网站建立了友好的合作关系,并从1998年起建立自己的网站(WWW.TIANZEBOOK.COM.CN),以确保公司图书长期在全国媒体亮像,以促动销售。
    我们销售的最终目的不只是让读者购买,而是还要让读者阅读。诚然,只有通过购买才能实现图书的经济效益,但如果一本书仅靠封面、标题、广告、宣传等等让读者买下,而不是靠内容让读者买下,那么这种购买不是我们所期望的。因为只有让读者拿起来放不下、读进去,才能切实实现图书的社会效益。这个目标是我们的长期目标,是公司不断努力的方向。
    为了实现这个目标,我们在图书内容质量方面非常用心,摒弃浮华的装帧,用加倍的细致为读者奉献优质作品,希冀能有助于丰满读者的精神世界。相应的,读者给我们的奖赏是对我们多年的支持,使得我们部分图书可以连续数年重印,跻身于一线书中荣登排行榜。
    “君子动而世为天下道,行而世为天下法,言而世为天下则。”北京天则书店愿本着“为国家立功、为社会立德、为科学立言”的宗旨,以诚信原则和务实精神,不懈地致力于繁荣、发展民营图书事业,与同仁同业共创美好未来。“前途似海,来日方长”。

 

The introduction of the Company

    Beijing Tianze Book Store established in 1989, it consists of Beijing Tianze Yongli Book Store Co. Limited, Beijing Tianze Qiushi Book Company, Beijing Tianze Educational Research Sector. Beijing Tianze Book Store’s predecessor is Tianze Publishing House and its subsidiary book store, we possesses three registered brand including Tianze, Three Dimensional Optimization, Qinghetian.

    Our sales and design aim at the category of culture, life, literary and arts, teaching guidance materials among public reading. To spread knowledge and pass on the culture is our principle. In support of our sales, the effective and painstaking propaganda measures have been taken and so far, the friendly relationship and collaboration with famous website such as Sina, Sohu and over thirty kinds of must-read Evening Paper have been established. Also we have established our own website(www. TIANZEBOOK.COM.CN) to ensure our books consistently appear in the mass and media that will promote our sales.

    Even the benefit of a book must be realized through people’s purse, the aim of our sales is not only let readers to buy our products, but also let them to read. If a book was sold mainly depend on its cover, heading and advertisement, not base on its contents, this sort of purchase is not what we expected. Because only when a book was fondled admiringly by the reader, and absorb the reader, a book’s social benefits can be presented. This is our enduring aim, we will work for it by our continuous efforts.

    In order to carry on this principle,. We abated showy binding, but very careful with the contents and quality of the books. We redouble our efforts in producing high quality books to the mass, hopefully will perfect the readers spiritually. In return, the support and acknowledgement from readers is the reward to us in return, which enable some of our books reprint year after year, and ranks high in first class publications. The accumulative sales volume of more than ten books under different category are over 100,000 copies, such as “Full Edition of Renjian Poetry Manuscript”, “ Appreciation of Poetry in the Dream of Read Chambers”, “Anthology of Tagore”, “the Illustration of Relativity Theory” and so on.

 
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网址:www.tianzebook.com.cn       E-mail: tianze@tianzebook.com.cn        电话:010-65700170
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